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Web3 Marketing Manager

  • Sales & Marketing
  • Full-time
  • Remote friendly

2022-05-10 18:27:07 UTC

We are Exclusible - The NFT platform for Luxury brands. We are convinced that the progressive migration of our social life to the Metaverse will only accelerate. In an era of conscious consumerism, and overall saturation, the Metaverse opens vast opportunities for Luxury Brands to develop a new business segment around digital assets and connect with an entire new generation of users.

We are on a mission to help Brands enter this new market, while providing fans with a reference marketplace to purchase, trade, and showcase NFTs issued by Luxury brands. In essence, Exclusible sits at the intersection of Luxury, and 3 generation-defining trends: gaming, blockchain and metaverse.

Exclusible was formed in July 2021 by a team of serial entrepreneurs with deep backgrounds in crypto and luxury. We raised a €2.2m seed round in August from several venture capital investors, including Tioga Capital, White Star, Indico Capital, Shilling, as well as prominent business angels such as Formula E champion Félix da Costa. Exclusible is incorporated in Portugal, with most of our team located in the Lisbon / Cascais area. But we also have team members working from the US, France and Switzerland - we are a remote-first company.

We are looking for talented and motivated people who are willing to support the company's structure for growth and success while growing their own skillset and knowledge of this fascinating field. The Web3 Marketing Manager will be expected to work in close collaboration with the marketing team and responsible for set and execute our marketing strategy, being a fundamental piece of our external communications program.


The Web3 Marketing Campaign Manager will:

  • Plan, execute and optimize marketing campaigns strategies. 

  • Manage a book of influencers (reach to new one, negotiate sponsorship, manage budget and track returns).

  • Analyse data building insightful reports.

  • Develop and manage a budget for Brand awareness campaigns, engagement campaigns and retention generation campaigns.

  • Work closely with the marketing project managers to manage the marketing plans and with the Graphic Designer to produce highly engaging assets. 


Desired skills and experience:

  • Bachelor’s degree in communication, digital marketing or related fields.

  • 4-5+ years of experience developing several marketing campaigns.

  • Data-driven with excellent problem-solving skills.

  • Exceptional communication and project management skills.

  • In-depth knowledge of running B2B and B2C campaigns including optimization and reporting (previous experience in a Web2 agency preferred).

  • Familiar with analytic tools such as Google Analytics and Google tag

  • Experience in ROI calculations, marketing strategy and go-to-market plans.

  • A good understanding of current marketing trends.

  • Must have a deep passion for Web3 and NFTs.

  • Fluency in English is mandatory, fluency in Portuguese and/or French is a plus.

Exclusible is a start-up operating in a newly-emerging field, so the ideal candidate must be highly adaptable to start-up environments, with a roll-up your sleeves mentality. Autonomy, team-spirit, positive attitude and seeing solutions rather than problems are a must!